Costing doubled the price of a whole vegetable and shrouded in coatings of plastic, clean munching concoction fails to make the cut
Marks& Spencer has rescinded its” cauliflower steak” commodity from sale after “its been” ridiculed by buyers for its “excessive” plastic packaging and exaggerated price.
The sliced cauliflower, which comes in plastic box with a separate sachet of lemon and herb drizzle, was being sold for twice the price of a whole, single cauliflower at the supermarket chain.
The product had come under fire on social media, with commentators describing it as “wasteful” and “ridiculous” and complaining about the capacity of package used as well as the inflated expenditure. Whole, untrimmed cauliflowers are sold at M& S for PS1- typically for even less at other supermarkets- while the single-slice “steak” version cost customers PS2.
Confirming its decision to stop selling the item, a spokeswoman for M& S said:” Formerly we’ve sold the stocks that is currently in stores, we won’t be telling any more of such products. We work hard to create quick and convenient dinners for customers; nonetheless, on this occasion we didn’t get it right. We have propelled many other vegetarian recipes that are already attesting popular with clients .”
The product was part of the store’s new “Veggie” compas, and was firstly discerned on Twitter by Rachel Clarke @rachclarke27, who prompted a tedious thread after tweeting:
Another( Kathryn @ strong> katie2 779) said:” People who buy this must have more money than impression! What a wasteful part. The sum of plastic and processing involved in this is ridiculous. Like “theyre saying”, buy a cauliflower, clean it and chip( and use all of it ).”
Rival Sainsbury’s also exchanges a similar product– a jam-pack of two” cauliflower steaks in a herb and spice marinade” for PS1. 80, which is still on its shelves.
Trewin Restorick, chief executive of environmental benevolence Hubbub, said:” The public is increasingly concerned about potential impacts plastic parcel has on the environment, and social media causes them the opportunity to tone their concerns directly to companies. The exceedingly packaged, extremely priced cauliflower steak shows what happens when companies don’t get circumstances right and hopefully it will lead to more environmentally sensible answers in the future .”
With so-called ” Veganuary” under way and shoppers opting to reduce or cut out meat consumption in favour of ” clean ingesting “ preferences, supermarkets have been pulling out the stops to volunteer clients a variety of ready-prepared spiralised veggies- and even “mince” make use of pulverised mushrooms and cauliflower and beetroot “rice”- be used to help get back into figure after the festive season blowout. But this year has heard a backfire from customers deploring on social media about unwarranted package.
The U-turn from M& S comes as the government prepares to announce a crackdown on undue box and plastics on Thursday. A Defra spokesperson said:” Everyone has a role to play in tackling the scourge of plastics debris, and industries is a requirement to make sure their package does not outstrip what is required to made to ensure that the products are safe, hygienic and acceptable for both the produce and for “consumers interests”.”
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