“So much of it is stranger than fiction. It’s a great story, I knew that if I didn’t write the book, someone else would and I’d miss it, ” says Billy Gallagher, author of “How to Curdle Down a Billion Dollars: The Snapchat Story.” The record, which starts pre-sales todayand debuts on February 13 th, follows CEO Evan Spiegel from the Stanford dorms where Snap was invented, to rejecting Facebook’s acquisition offer in 2013, through Snap’s rocky IPO.
Gallagher is uniquely apt to confine the book. The onetime TechCrunch reporter and Khosla Ventures analyst was just two years younger and in the same Stanford fraternity as Spiegel[ Revealing: so was I ]. He once knew many of the young CEO’s peers and was privy to the back-channel rumor about how the idea for vanishing words came to Spiegel, as well as why co-founder Reggie Brown was propagandized out of the company.
Gallagher’s first-ever story for TechCrunch in May 2012 cured name the record straight that, “No, Snapchat Isn’t About Sexting.” Now ending his Stanford Graduate School of Business degree, Gallagher has both “peoples lives” know-how and the know-how to decipher the most fascinating startup founding legend of the decade. Even without much assistance from the company itself.
“I was handed no official access, ” Gallagher tells me. “Snapchat’s PR cured me with information checking. I had to will vary depending on previous sources I had from TechCrunch. I was pounding the sidewalk, cold-calling and cold-emailing.’ What enters can you show me? What emails are you able be demonstrated by? ’ ” Gallagher acted from more than 200 interviews and 450 pages of beginning memoranda to gather the end result.
But the hardest duty was settling from the rapid-fire publishing wording of TechCrunch to the long feedback repetition of producing with St. Martin’s Press. “You find something out, you get really excited, you find a second source, and then you affix about it, ” Gallagher says of blogging. But with the book, he’s had to watch scoops he first inhaled out do exposed afterwards by the blogs.
Gallagher wouldn’t share indicates about any of the scoops he has left for the book’s start in February, but says what he reflects readers will enjoy is “Some of the early days of the company and even substance at Future Freshman[ which pivoted into Snap ]. There’s flesh left on the bone there.” Plus there’s all the details of the rejected Facebook acquisition. While The New York Times’ Evelyn Rusli diligently reported on Spiegel returning down Facebook’s$ 3 billion-plus bid in 2013, Gallagher’s book will divulge the inside motions that characterize the failed deal.
As for his finishing position of Spiegel forged through the draft process, “You have to be impressed with anyone who can take an idea that was arguably not that huge of an idea at its start, make it into something very smart and simple, and build it into what Snapchat is today, ” Gallagher explains. “I admired the nerves to turn down Mark Zuckerberg and Facebook at such a young age, and then back it up by taking the company public.”
Yet don’t expect some breezy, one-sided profile of such products genius. “Evan has some shortcomings. For founder-CEOs that are the company, it can be really hard when what’s going you from zero to 1, and trusting your gut, isn’t what gets the company from 1 to 100. ”
And in regards to Facebook’s strategy of mimicking Snapchat that’s shaping it so hard for the younger fellowship, Gallagher made these foreboding oaths: “It’s a little discouraging to see howFacebook time looks at corporations and says,’ You’re Houseparty. You’re doing this really cool innovative schmooze app. We’re going to either buy you or vanquish you, and mash you by emulating you with all the advantages of our proportion, ’ ” he says glumly. “It’s hard to do anything in the social space without get subdued by Facebook. What happens in five to ten years if this hertz sustains? ”
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