The team behind Verst is assembling Dropbox, in an acquisition that marked the end of the Verst publishing platform.

The startup actually started life as DWNLD, a stage that transformed websites into mobile apps. It raised a $12 million Series A is presided over by Grelock Spouse before shifting focus to Verst, which launched the beginning of this year as a blogging pulpit that has commerce and revenue optimization tools built in.

Over the summer, Verst tweaked its pricing and introduced brand-new aspects that started it less of a pure blogging implement and more of a “fully-functioning website builder, ” as CEO AJ Frank positioned it. Frank, along with seven other members of the Verst team, will be offsetting participating Dropbox.

“In short-lived, we will be shutting down the platform on 12/21 so that we can apply everything we’ve learned towards Dropbox’s mission to simplify the practice people work together, ” he said in a blog upright that likewise places subsisting users to this Zendesk sheet for more information.

The financial terms of the acquisition were no longer disclosed. Dropbox isn’t saying what the Verst team will be working on — it’s worth noting that the company’s product lineup has expanded beyond file-sharing to include happens like note-taking app Paper.

A Dropbox spokesperson routed us the next statement 😛 TAGEND

We’re roused to welcome the Verst team to Dropbox. Their expertise in construct simple, powerful publishing tools will help us create brand-new product knowledge that release our users’ imaginative energy.

Update : Frank clarified that their purchases exclusively included the Verst team , not its assets or intellectual property. The headline has been revised accordingly.

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